Walking your dog should be one of the most joyful parts of your day. But for many of us with anxious or reactive dogs, it can often feel like hard work.
From unexpected triggers like off-lead dogs to overwhelming environments, stress can quickly take over — leaving both you and your dog feeling frustrated and on edge.
That’s exactly why we designed our Squeezy Reward Dispenser – a simple yet powerful tool that gives you an easy way to calm, distract and reward your dog on the go.
What Is a Squeezy Reward Dispenser?
Our squeezy dispenser is a squeezable treat tube for dogs that is mess-free, refillable that delivers soft, lickable treats like Primula squeezy cheese, Arden Grange pâté, baby food or even homemade mixtures like yoghurt with banana.
Designed with anxious and reactive dogs in mind, it helps you quickly offer your dog a calming reward when they need it most.
It clips easily to your bag or belt, or you can wear it around your neck with our black lanyard printed in bold yellow with either IN TRAINING or GIVE US SPACE – making it incredibly handy and helping others understand your dog’s needs.
Why licking helps calm your dog
Licking is a soothing, repetitive behaviour that releases feel-good hormones in dogs, helping them to feel safer and more in control.
That’s why licking can be more effective than a traditional biscuit reward, especially in high-stress situations.
Whether your dog is reacting to another dog in the distance, struggling to stay focused in training class, or simply overwhelmed on a walk, offering a lickable treat gives them an immediate, calming distraction.
How to Use It
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Fill the dispenser with your chosen soft treat
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Clip it to your walking belt, bag, or wear it using the lanyard
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Use it to distract or reward your dog as soon as you spot a potential trigger
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After your walk, unscrew the lid and rinse it clean – ready for the next outing
Perfect for dogs of all sizes
We offer two sizes 38ml ideal for small dogs or quick trips or 90ml perfect for larger dogs or longer outings.
Want to offer variety? Two minis work brilliantly – one filled with cheese, the other with peanut butter or pâté – giving your dog a choice of tasty, calming rewards.
New: Lanyard for instant access + visibility
The latest version of our dispenser comes with an optional black lanyard with bright yellow writing, making it even more convenient.
Choose from:
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IN TRAINING – for dogs learning to stay calm around distractions
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GIVE US SPACE – ideal for reactive or nervous dogs who need distance
The lanyard helps make your dog’s needs visible to others while keeping the dispenser right where you need it – no digging in your pockets, no dropped lids, and no messy fingers!
With regular use, your dog will begin to focus on the dispenser as a cue that something lovely is coming. To build this positive association, we recommend choosing a single, consistent training word – something simple like “squeezy” – so your dog instantly recognises the reward is on its way.
This helps create calm, focused behaviour in even the trickiest of situations.
Common questions about the dispenser
Is it messy to use?
No – it’s clean, controlled, and doesn’t leak.
Plus, it’s really easy to take apart and wash. The reel simply unclips, the lid unscrews, and the soft tube can be pulled away from the white rim so you can give every part a proper clean.
Can I use any treat?
Yes! As long as it’s smooth enough to squeeze.
Try cheese, pâté, yoghurt, or blended fruit mixes – and always test what your dog enjoys most.
Is it suitable for reactive dogs?
Definitely. It was made with reactive and anxious dogs in mind.
It gives you the power to distract and reward before your dog becomes overwhelmed.
From stress to success: A simple training tool that makes a big difference
If you’ve ever felt helpless when your dog gets overwhelmed, or frustrated trying to grab treats fast enough to redirect them, the Squeezy Reward Dispenser is here to help.
It gives you control in tough moments, quick access to calming rewards, a visible way to let others know your dog needs space, and—most importantly—confidence to enjoy your walks again.
It also gives you choice. Sometimes having a selection of treats can make all the difference—whether you’re using harder treats for “find it” games or offering a soothing lick from the dispenser to bring your dog back to calm focus.
